About the Project:
As a part of our Bespoke Design assignment, I paired up with a classmate to do a project for Hallmark.
The project was to design a bespoke gift giving experience. The project involved designing a card personalisation
tool and digital unwrapping. The main focus of this assignment was to help the giver bring out the emotional
message with the card personalisation tool. As a team, we split our work - so I designed the card personalisation
tool and my partner designed the digital unwrapping.
The Design Process:
There are 5 phases in the design process. The phases are; Empathise: Define: Ideate: Prototype and Test.
Empathise
I started understanding the values and aesthetic preferences of the user through personal interactions, interviews and games
Prototype
I started with paper prototyping to see where and how should my elements be placed
Landing page
Template of the card
Final card sample
Click here for prototype: Card Personalisation tools